Posted by
James Mace at 16:40 on 02 Jun 2008
When the Observer phoned us up last week to ask for our comment on how websites deal with negative customer reviews, we jumped at the chance.
'People are more likely to trust a public word-of-mouth recommendation rather than anything else,' says Jonathan Peace of Problemsolved. 'This is why we publish every review, good or bad - and if a bad review does go up, the tradesperson has the right to reply. It's really important that we have good and bad reviews, so that there is a balance of light and shade and ultimately the user can choose.
